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Prototype[ edit ] The prototype of what would become TV Guide magazine, was developed by Lee Wagner —[4] who was the circulation director of MacFadden Publications in New York City in the s — and later, by the time of the predecessor publication's creation, for Cowles Media Company — distributing magazines focusing on movie celebrities.

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Silent film star Gloria Swansonwho then starred of the short-lived variety series The Gloria Swanson Hour, appeared on the cover of the first issue. Five years later, he sold the editions to Walter Annenbergwho folded it into his publishing and broadcasting company Triangle Publicationsbut remained as a consultant for the magazine until Please help improve this article by adding citations to reliable sources.

Unsourced material may be challenged and removed. August Learn how and when to remove this template message The national TV Guide's first issue was released on April 3,accumulating a total circulation of 1, copies that were sold in the ten U. From its first issue until the July 2—8,issue, listings within each edition of TV Guide began on Friday and ended on Thursday; the July 9—16,issue Cover tv on a Friday and ended on the following Friday.

Then, beginning with the July 17—23,issue, the listings in each week's issue changed to start on Cover tv and end on Friday, which remained the listings format for all local editions until April The launch as a national magazine with local listings in April became an almost instant success; however, the circulation decreased over subsequent weeks, even as the magazine's distribution expanded to five additional cities Pittsburgh, RochesterDetroitCleveland and San Francisco throughout the summer of By mid-August of that year, sales of the magazine had droppedcopies below that of the first issue.

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TV Guide's fortunes began to turn around with the September 4—10,issue — the magazine's first "Fall Preview" issue — when circulation hit 1, copies; circulation levels increased steadily over time, to the point where TV Guide eventually became the most read and circulated magazine in the United States by the s.

In addition to subscriptionsTV Guide was sold at the checkout counters of grocery stores nationwide. Until the s, the feature pieces included in each issue were promoted in a television commercial.

Under Triangle, TV Guide continued to grow not only in circulation, but in recognition as the authority on television programming with articles — the majority of which typically appear in the color section — from both staff and contributing writers.

Past logos used by the publication l—r: Over the decades, the shape of the TV Guide logo has changed to reflect the modernization of the television screeneventually adopting a widescreen appearance in Septemberand then to its current flatscreen appearance in September different versions of the logo — the only cosmetic difference being the utilization of different typefaces — are currently used respectively for the magazine and the separately owned, CBS-managed digital properties.

At first, the logo had various colored backgrounds usually black, white, blue or green until the familiar red background became the standard in the s with occasional changes used for special editions.

The magazine was first based in a small office in downtown Philadelphia, before moving to more spacious national headquarters in RadnorPennsylvaniain the late s. The new facility, complete with a large lighted TV Guide logo at the building's entrance, based its management, editors, production personnel and subscription processors as well as a vast computer system holding data on every television show and movie available for listing in the popular weekly publication.

Printing of the national color section of TV Guide — which incorporates television-related stories, and select feature columns such as program reviews — took place at Triangle's Gravure Division plant — which was known for performing some of the highest quality printing in the industry, with almost always perfect registration — located adjacent to the company's landmark Inquirer Building on North Broad Street in Philadelphia.

The color section was then sent to regional printers to be wrapped around the local listing sections. For the magazine's first 52 years of publication, listings information was displayed in a "log" format, a mainly text-based list of programs organized by both start time and channel, which was the sole method — eventually, primary once prime time grids were incorporated, and later secondary for the final two years of its inclusion of local listings — of displaying program information in TV Guide until the switch to national listings in ; this allowed for the display of full titles for each program as well as the inclusion of synopses for movies and most programs.

Most listing entries in the log included program genres and for national news programs, anchors after the program's title, while its running time which was mentioned only if a program lasted a minimum of one hour — later 35 minutes — in length was listed in the synopses.

Originally, the majority of programs listed in the log each issue featured brief synopses, except for local and national newscasts, and programs airing on certain stations in various timeslots.

In addition, black-and-white ads for programs scheduled to air on broadcast stations — and later, cable channels — during prime time with local airtimes, and for broadcast stations, information for network-affiliated stations featured in the edition which were scheduled to air the advertised show were included within the listings.

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A regular feature of the listings section was "Close-Up," which provided expanded reviews of select programs airing each day various editions of "Close-Up" were eventually used for different types of programs, from premieres of new series to shows airing on cable. Over time, other regular and recurring features most of them television-related were included alongside the listings including "Insider" a television news and interview section in the lead pages of the color section ; "Cheers and Jeers" a critique page about various aspects of television programming ; "Hits and Misses" featuring brief reviews of select programs in the coming week, rated on a score from 0 to 10 ; "Guidelines" a half-page daily section featuring highlights of five or six programs of interest ; horoscopes; recaps of the previous week's storylines on network daytime soap operas ; a page reviewing new home video and later, DVD releases; dedicated pages that respectively listed select sporting events, children's programs and "four-star" movies being broadcast during that week; and crossword puzzles.

Although its issues usually focus on different television-related stories week to week, TV Guide also incorporates recurring issues that appear a few times each year, most notably the "Fall Preview" an issue featured since the magazine's inaugural year inwhich features reviews of new series premiering during the fall television season"Returning Favorites" first published infeaturing previews of series renewed from the previous television season returning for the upcoming fall schedule"Winter Preview" first published in and later known as the " year TV Preview" from tofeaturing previews of midseason series and "The Best Children's Shows on TV" first published in and later renamed the "Parents' Guide to Children's Television" inand finally as the "Parent's Guide to Kids' TV" infeaturing stories and reviews on family-oriented programs.

Icons used for other means than identifying listed stations were first added to the magazine indenoting television specials and programs broadcast in color.

In Septemberlistings began to identify programs presented with closed or open captions or with on-screen sign language interpretation.

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SunBrite TV products are durable to withstand sun, rain, sand, dust, snow, heat, and cold. The national TV Guide ' s first issue was released on April 3, , accumulating a total circulation of 1,, copies that were sold in the ten U.S.

cities where it was distributed. The inaugural cover featured a photograph of Lucille Ball's newborn son Desi Arnaz, Jr., with a downscaled inset photo of Ball placed in the top corner under the issue's headline: "Lucy's $50,, baby".

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