Sneaky Ways Advertisers Target Kids More than ever before, advertising and entertainment are inextricably linked.
Commercials appeal to children, however, these did not become commonplace until the advent and widespread adoption of television. With the advent of cable television, commercials' appeal to children grew exponentially.
However, it was apparent that the majority of "consumers" were children.
With this discovery, publishers realized the importance of marketing comic books to young people in raising their potential sales. This resulted in the rise of comic book promotion to the youth market in the 19th century. In this era, broadcast media radio and television grew in popularity.
For advertisers, these mediums expanded their ability to communicate with consumers effectively. Spot advertisinga novel form of promotion in this era, came to be known as a prodigious way of advertising.
This is television advertising where advertisements appear between programmes. Sponsorship arrangements also began to appear.
Advertisers linked their name with certain programmes and supported some of the production cost. A significant opportunity arose for advertisers and marketers with increased numbers of internet users due to the invention of the household computer in the early s.
This movement expanded more ways of advertising and intensified the relationship between marketers and consumer. Concern grew that little children had a significant disadvantage in this secretive form of marketing.
This is because advertising could easily manipulate little children as they are less able to comprehend the implicit objective of advertisers. Since the s there has been a large amount of concern as to whether or not little children are able to comprehend advertisements and the extent to which they do so.
Between the ages of 8 and 11 children only have a partial understanding of selling intent, and it is not until at least the age of 11 that a child is able to fully understand the selling intent of televised advertisements.
Marketers are affected by the broadcasting laws for advertising on TV to little children. There are many stereotypical roles presented to boys and girls within adverting today. These advertisements show little children how society views their gender stereotypes in different categories.
Young boys can be seen to play in a more active role than girls with diggers and cars, where as girls are displayed in a more nurturing and caring role playing with dolls or in miniature kitchen play sets.
Presenting these stereotypes to little children this early in their lives can have a greater effect on them in their later years.Feb 11, · How Advertising Targets Our Children. By Perri Klass, M.D. February 11, pm February 11, pm. Photo. Credit Joyce Hesselberth.
Dr. Robinson told me that relying too much on notions of media literacy can actually play into the hands of the advertisers. CHILDREN AND ADVERTISING they are allowed to be exposed to the commercial intentions of companies who use the latest research to target and psychologically influence children to their own commercial gain.
This influence, additionally, goes quite a lot further than just trying to persuade children that they want or need certain products. Children ages see more than 25, advertisements a year on TV alone, a figure that does not include product placement. They are also targeted with advertising on the Internet, cell phones, mp3 players, video games, school buses, and in school.
I n the US, the average child watches an estimated 16, television commercials a year.
And, while US children are among the world's most avid consumers of advertising, the effect of television. Okay, I confess, I'm not a magician and have no powers that would allow me to read your child's mind.
I do however have more than a passing knowledge of advertising spending and how marketers target you and your kids during the holiday season. Advertisers target children because they get influenced easily.
When they see advertisements of snacks and toys on television they will want those products for themselves.
This makes selling easier. Some people believe that marketers must not be allowed to target children. I certainly agree with that view.